Glidden Trade Endurance Smooth Masonry range in Magnolia now covers up to 15% further

Glidden Trade has unveiled its latest Endurance Smooth Masonry Paint in Magnolia. This new formulation gives better opacity and coverage, providing excellent value for money without compromising on quality.

Glidden Trade is committed to continuous investment in product development, and as such, has improved the Endurance Smooth Masonry range* to provide an outstanding and cost-efficient product for exterior projects. The introduction of the new formulation in Magnolia follows the recent launch of the Brilliant White Endurance Smooth Masonry Paint, which has already proved extremely popular.

The new product now covers up to 15 per cent further than its predecessor, offering a great return on investment**. With the start of the masonry season rapidly approaching, the innovative product is also fast-drying, providing a shower resistant finish in just 30 minutes, so decorators can rest assured that the finish of any project will not be compromised by changeable weather conditions.

The Endurance Smooth Masonry Paint Magnolia comes in a five litre pack and can be applied with a brush, roller or spray, making the product suitable for any exterior domestic or commercial project. The water-based paint also has a low VOC content, assuring specifiers that they are using a product that meets with the new VOC 2010 regulations which came into effect on 1st January 2010.

Nicolas Guichard, Senior Brand Manager at Glidden Trade, commented: "The new magnolia shade reinforces our commitment to continuous investment in product development, ensuring that we can offer both specifiers and appliers a wide range of products to choose from, that also offer excellent value for money."

For full details about the Glidden Trade Endurance Smooth Masonry range and the new Magnolia formulation, please visit www.glidden.co.uk

*PBW and Magnolia only

**Applies to Magnolia only. Tests carried out by ICI AkzoNobel laboratories. Results based on Kbar 6 application test used to determine opacity under comparative test conditions and theoretical spreading rate at 98% opacity. Tests done on Water Based Endurance Smooth Masonry Magnolia pre December 09 formulation and direct competitors' equivalent products. Contact us for more information.