Championship rally driver helps promote events

Leading Dulux Trade MSA British Rally Championship lady driver Louise Cook has been helping out at one of Dulux Trade customers' promotional events.

Jackson Building Centres hold an annual two day event, the "Jackson Bonanza Trade Show" at Lincoln Showground, where suppliers to the 25 stores exhibit their respective products. The experience is described as a mixture between a conference and trade show with customers bussed in from the surrounding areas.

Around 2500 visitors enjoyed the fully catered event this year and were even regaled with live entertainment on both evenings after the trade show.

Attending for the second year, the Dulux Trade MSA British Rally Championship called on Louise and her distinctive liveried Fiesta ST to represent the series and add a bit of colour to the entrance of the show halls.

Customers were greeted by the top BRC lady driver while Dulux Trade took the opportunity to interact with and offer advice to visiting decorating professionals. Dulux Trade also ran a competition on its stand with three lucky winners receiving a Dulux Trade MSA British Rally Championship jacket. Moreover, two fluffy Dulux toy dogs were given away, one won via the "stand scratch card competition", the other via the Jacksons chosen charity event "Macmillan Cancer", helping to raise thousands of pounds for good causes.