Glidden Trade Endurance Smooth Masonry provides significantly better opacity and covers further than all direct competitors

Glidden Trade has launched the new improved Endurance Smooth Masonry Paint as part of the brand's continued investment in product development.

The new product is proven to provide significantly better opacity and covers further than all direct competitors*, offering professional tradesmen excellent value for money without compromising on quality. Another new feature of Glidden Trade Endurance Smooth Masonry Paint includes 30 minutes shower resistance, which gives professional decorators the confidence to apply the paint in changeable weather conditions.

The water based formulation ensures fast re-coat and drying times as well as easy clean up, which results in minimum downtime. The paint in Brilliant White is available now, and the Magnolia will be in stores in early 2010. Endurance Smooth Masonry Paint comes in five litre and 10 litre pack sizes, the new paint can be applied by brush, roller or spray, making the product suitable for any exterior domestic or commercial project.

Suneal Gill, at Glidden Trade, commented: "The new product launch reinforces our commitment to providing a value for money proposition, targeted at the smart and value conscious trade professional. With the full support of the world's leading decorative coatings company, ICI Paints AkzoNobel, Glidden Endurance Smooth Masonry Brilliant White offers a credible alternative to equivalent exterior products currently on the market."

The Glidden Trade range caters for all commercial and domestic projects. For further information please call the technical advice centre on 0870 242 110 or visit www.glidden.co.uk.

*Excludes Dulux Trade Weatheshield Smooth Masonry Brilliant White. Includes direct competitors' equivalent products, contact us for more information. Applies to Brilliant White only. Tests carried out by ICI AkzoNobel laboratories. Results based on Kbar 6 application test used to determine opacity under comparative test conditions and theoretical spreading rate at 98% opacity. Tests done on Water Based Smooth Masonry Brilliant White vs. direct competitors' equivalent products. Tests also performed on Glidden Trade Endurance Smooth Masonry Brilliant White pre August 2009.