Glidden Trade launches 'More than Magnolia' colour campaign

Glidden Trade, part of ICI Paints AkzoNobel, the world's leading decorative coatings company, has announced the launch of its new 'More than Magnolia' colour campaign. The 'More than Magnolia' campaign aims to encourage industry professionals to select a coloured paint for projects rather than magnolia, as well as increase awareness of the extensive range of paint colours available from Glidden Trade.

The 'More than Magnolia' campaign includes a comprehensive advertising campaign, an improved colour card and product guide, and a new point-of-sale package to support both appliers and specifiers in the selection and use of coloured paints.

With over 2000 colours available, including NCS, RAL, BS4800 and 150 exclusive colours, the broad colour range from Glidden Trade provides more options to customers than ever before. Glidden Trade offers a value for money, quality brand in a spectrum of colours, as well as unrivalled back-up and technical support, specification advice, and rapid problem resolution provided by ICI Paints AkzoNobel.

The new 'More than Magnolia' colour card and product guide provides a simple but effective reference tool, full of valuable information on the Glidden Trade range. Displaying 240 of the most popular Glidden Trade colours, the new booklet displays the options in useful categories - for example, colours for doors, wood, metal work and feature walls - further aiding users in the selection of colours. The new guide has also been reduced from 32 pages to 16, allowing professionals to see key product information from the entire Glidden Trade portfolio at a glance.

The Glidden Trade colour range has been - and is currently being -used on a wide range of projects across the country, including the prestigious new Curve Theatre in Leicester, in which Johns of Nottingham specified Glidden Trade Vinyl Matt and Glidden Trade Undercoat and High Gloss for use on the new theatre's interior walls and woodwork.