Dulux Trade Weathershield Exterior Gloss System celebrates 25th birthday

Dulux Trade, the industry-leading manufacturer of paints and high performance coatings, is celebrating the 25th birthday of its Weathershield Exterior Gloss System (WEGS).

For a quarter of a century, the Weathershield Exterior Gloss System has been the preferred exterior decorating system for professionals. With a strong brand heritage and a proven track record, appliers can rest assured they are selecting a product that will produce outstanding results, every time.

The three part Weathershield Exterior Gloss system offers long-lasting, high gloss protection and with up to eight years weathering durability. It is also available in an extensive range of colours.

Its flexibility means it is recommended for use on a variety of materials, including exterior wood and metal surfaces such as wooden front doors, windows and metal guttering. The weatherproof paint finish also has a mould resistant paint film, keeping professionals" handiwork looking smart for longer and providing real value for customers.

Rachel Toolan, Brand Manager at Dulux Trade, comments: "Throughout the past 25 years, we have worked with appliers and specifiers to develop WEGS in accordance with their needs. The continuing popularity of the product is testament to the company"s commitment to constantly improve and innovate its products in line with what the market is looking for.

"25 years is a real bench mark for us, and as such we have been celebrating with a range of promotional activities, including the "25 Years of Exceptional Protection" advertising campaign. In addition, we have provided participating stores with an exclusive rally driving merchandising pack to tie in with the company"s sponsorship of the MSA Dulux Trade British Rally Championship, giving them the opportunity to offer their customers the chance to win two places on a BRC Rally Day Experience."

The brand will continue to treat its customers throughout the rest of the year with birthday presents such as stylish jackets, hats, umbrellas and mugs.