Dulux Trade launches revolutionary exterior woodcare solution that lasts a decade

Dulux Trade has unveiled the latest innovation in advanced exterior wood protection with the launch of its ground-breaking Weathershield Ultimate Woodstain and Weathershield Ultimate Opaque products - offering up to ten years' protection for exterior wood.

Ensuring that wood is protected for longer, the new products offer professionals long-term financial and environmental benefits through extended maintenance cycles. In addition, the products also provide cost efficiencies where shorter cycles are in place, as this durability means that surfaces will be better protected at the point of refurbishment, equating to less preparation time.

The innovative products also boast an excellent spreading rate of up to 20m² - not only providing a great return on investment, but also increasing the sustainability credentials of any project by reducing the amount of product required for a job.

Richard Bradley, Trade Marketing Manager for the woodcare portfolio, comments: "We aim to provide our customers with the most efficient and cost effective woodcare solutions possible - the Weathershield Ultimate products provide a robust and quality solution for woodcare, giving customers excellent value for money."

"The new products also incorporate all of the most popular qualities of the Weathershield Advanced Protection products which they are replacing, such as a wide range of colours and an easy to apply formula. The new products also offer customers additional financial and environmental savings by ensuring exterior wood is maintained to a high standard for longer."

Dulux Trade has an excellent reputation among professionals, who rely on its extensive portfolio of products to produce a high specification finish. Weathershield Ultimate Woodstain and Weathershield Ultimate Opaque will join the comprehensive collection of Dulux Trade woodcare solutions - re-enforcing Dulux Trade's position as one of the most respected names in wood protection.

Weathershield Ultimate Woodstain and Weathershield Ultimate Opaque will be available from June 2010.