As part of their ongoing strategy to raise awareness of TrustMark and their members, TrustMark is highlighting the great work being carried out by UK tradesmen by launching its biggest marketing campaign to date, starting with eight weeks of outdoor, online and PR activity to find the country's top 100 tradesmen.
TrustMark is the Government-backed initiative to help consumers find reliable and trustworthy tradesmen to carry out repairs, inside and outside the home. The good news is that by becoming a member of the Dulux Select Decorators scheme, decorators automatically become TrustMark accredited. Dulux Trade has re-launched its elite Dulux Select Decorators scheme and is now offering even more exclusive benefits, strengthened training packages and increased support for members, to help them brush away the competition and win more business.
One of the main challenges with reformulating products is that the application characteristics are often altered quite dramatically. Trade users and specifiers who have confidently used a particular product for many years are likely to be disappointed if that product changes significantly. The "plus" range has been produced to mirror the application properties of the current range, and although there are minor changes to the drying times and appearance of the in-can product of some of the products, these will not significantly change any of the general painting procedures contractors are used to.
Formulation changes have been made to the resin binder and the solvent content of the products - there is no change to the finished colour of the "plus" product compared to the current range, and the 8 traditional shades (Light Oak, Pine, Dark Oak, Teak, Mahogany, Walnut, Rosewood and Ebony) are still available as off the shelf colours in the key products. In addition "plus" products are available in the new translucent colour collections - Cetol Design Classic and Cetol Design Style - inspirational ranges comprising colours that can be used for exterior and interior surfaces in all solvent-borne and water-borne Cetol woodstains.
The full range now incorporates: Cetol HLS plus exterior satin basecoat, Cetol TSI Satin plus interior clear varnish, Cetol THB plus highly translucent semi-gloss finish, Cetol Filter 7 plus maximum durability woodstain, Rubbol AZ plus high gloss finish, Rubbol Satura plus abrasion resistant satin finish and Rubbol Primer plus.