ICI Paints AkzoNobel to launch iPhone app

ICI Paints AkzoNobel is to unveil an exclusive iPhone app at the 2010 Painting & Decorating Show. Created specially for appliers, the TradeXpress app will be available free of charge and is designed to help professionals research and source the paint manufacturer"s products on the go.

Once downloaded, the application will enable users to search the entire ICI Paints AkzoNobel portfolio of products - including paints and woodcare - acting as a one-stop-shop for information on decorative coatings for appliers.

The search function explores the extensive product ranges of the paint manufacturer"s brands in one go, giving users swift access to: Dulux Trade; Glidden Trade; Sikkens; Dulux Trade Woodcare; Cuprinol Trade; and Polycell Trade.

What"s more, by simply entering an area or postcode, users will also be able to locate their nearest stockist, as well as find contact details and a map. For even greater convenience, favourite products and stores can be saved for easy future reference.

Rebecca Collings, Decorator Marketing Manager at Dulux Trade, explained: "ICI Paints AkzoNobel is at the forefront of innovation and is committed to evolving its service in line with the changing needs of appliers.

"TradeXpress has been created with appliers" busy schedules front of mind and literally places product information at their fingertips - wherever they are - helping to save them time and increase their flexibility. The application will also serve as an invaluable tool for keeping professional appliers up to date with the latest products."

Once launched, appliers will be able to download the TradeXpress app via the App Store on their iPhones.