Dulux Trade paints the town green at Ecobuild

Dulux Trade will be exhibiting on stand 1585 at Ecobuild 2009, which takes place on 3-5 March at Earl's Court, London. With over 800 exhibitors, the trade show offers the best showcase of sustainable construction products anywhere in the world.

On its stand Dulux Trade will offer visitors an introduction to its new Environmental Impact Analyser, a tool that measures the effects of products from cradle to factory gate. In addition, its exhibition space will focus largely on the innovation of more sustainable solutions and wider environmental and sustainable issues, with a product focus on its Ecosure and Diamond range of paints. Ecosure represents an approach to sustainability that is based on scientific rigour; the paint was developed in conjunction with leading independent sustainability experts Forum for the Future. Dulux Trade Diamond Matt is classed as ten times more durable than standard silk emulsion and has been reformulated to make it ten times more stain resistant. The product lasts longer, which reduces the need for frequent decorating and ensures less paint is used over the lifetime of the building.

Almost 26,000 visitors attended Ecobuild 2008, and with new attractions this year including Eco Interiors and an impressive speaker programme, there's never been a better time for Dulux Trade to exhibit at the show.

We are focusing on our key environmental products to ensure that the Ecobuild audience, mainly consisting of professionals concerned with the environment, is fully aware of our comprehensive environmental decorating solutions that Dulux Trade offers. We'll be advising this diverse group on issues ranging from the climate change impact of paint to its durability and longevity, arming them with the knowledge required to make the right choices when it comes to sustainability.

Ecobuild is one of the key events in our calendar and we see the exhibition as an essential way to communicate with our customers, in addition to providing a key networking and learning opportunity for many of the Dulux Trade team too.