Know paint - get Glidden

ICI Paints has invested heavily in its Glidden Trade brand, with an exciting new can livery and improvements to its product range. Launched just over ten years ago, Glidden Trade has seen tremendous growth in recent years in the UK trade market, and the investment is aimed at building on this success.

The Glidden Trade can livery has been updated and modernised, with a greater emphasis given to the brand's ICI Paints heritage and its firm position as a trade product for decorating professionals. The re-design includes a new logo for Glidden Trade, and clear colour coding and product identifiers on can to aid range navigation.

Improvements to key product formulations also means Glidden Trade performs even better than before in areas such as opacity, colour and overall finish. In addition they have launched a new Satin Finish in Brilliant White.

Available in 2.5 litre and 5 litre packs, and competitively priced, Glidden Trade Satin Finish is durable and dirt resistant and suitable for interior wood and metal surfaces. An undercoat is only required where a strong colour change is needed, saving time on the job - and money.

Craig Frost, Senior Brand Manager for Glidden Trade, said "For over ten years Glidden Trade has quietly been going from strength to strength in the trade market, becoming first choice for knowledgeable professionals looking for a good quality finish and great value for money.

"This major investment will push Glidden Trade firmly into the spotlight, giving greater prominence to the brand in the marketplace, and ensuring decorators are fully aware of the benefits of using one of the UK's leading paint brands."