Innovative Ecosure recognised for optimum combination of sustainability and performance

Dulux Trade has been recognised for its innovative Ecosure paint range in the Construction Products Association's 2008 edition of Construction Products Innovation and Achievement (CPIA).

Ecosure from Dulux Trade in the category of Energy and Carbon Saving, is one of only 24 products nationwide to be chosen for this year's publication, which annually showcases the most innovative products and processes created by the construction products industry during the previous twelve months.

Commenting on this achievement, Simon Storer, Communications and External Affairs Director for the Construction Products Association said: "Once again the construction products industry has shown an enormous desire to introduce a variety of new and exciting products and processes. If anybody believed this industry was standing still then you only need look at the examples showcased in our publication to realise the huge input the industry is making towards change. Historically the industry has not always been good at trumpeting its own achievements. However, CPIA shows how the construction products industry is continuously developing and creating innovative products and processes which make a significant impact to all aspects of construction".

Dulux Trade is are delighted to have been chosen for this year's CPIA publication and gain industry recognition for the successful launch of Ecosure, which is just one of many initiatives we have embarked upon on our Step Towards Greener.

With the new Ecosure range, Dulux Trade has achieved the optimum combination of sustainability and performance. Developed in conjunction with Forum for the Future, the Ecosure range of matt, gloss and undercoat formulations takes a real step towards greener products and demonstrates the brand's long-term commitment to increasingly sustainable products.

Using an 'Environmental Impact Analyser', a cradle to factory gate analytical tool, Dulux Trade has been able to measure the reduction in environmental impact, in three key sustainability criteria, namely embodied carbon, waste created and water consumed, in addition to VOC.