Dulux Trade Vinyl Matt Paint - A Cut Above

As homeowners turn their thoughts to smartening up their homes now that spring has finally arrived, we thought that we would remind you about our industry leading product, Dulux Trade Vinyl Matt - which is ideal for achieving a flawless finish, boasts excellent spreading rates and unbeaten opacity.

Professional decorators know that a quality trade product covers better and goes further. We're proud that our Vinyl Matt has unmatched covering power (or opacity) and an unmatched spreading rate. In fact, Dulux Trade Vinyl Matt has not only been proven to cover better than anything on the market, but spreads up to an incredible 20 per cent further (on sealed surfaces) with an impressive opacity level. This all boils down to happy clients with immaculate interiors, and a wise purchase for you. Because the paint goes so much further, you'll be buying one less can in every five. The savings will soon add up!

Of course, the ultimate 'acid test' for paint performance is done not in a controlled laboratory environment, but in a practical, real-life situation using comparative decorator testing. Highly theoretical lab procedures are unfortunately not particularly relevant to 'in-use' opacity - the coverage on the wall - which is what actually matters to decorating professionals.

Also, it's crucial that not just one attribute of a paint's performance is tested, as this will not give the whole story as to whether a paint product is a good buy and will do your handiwork justice. The research and development experts at Dulux Trade test the different elements of the paint with its extensive decorator panel, from in-can consistency to application and finish. The research is done blind, with hundreds of appliers (both decorators and contractors) to get a real and fair cross section. This is by far the best approach to evaluating product performance, and ensures that Dulux Trade continues to develop products with tangible benefits for appliers, that really enhance your portfolio.

These blind tests have always shown that decorators and contractors prefer the application attributes of Dulux Trade Vinyl Matt, the final finish achieved and the opacity accomplished by using the product. Dulux Trade Vinyl Matt has been specifically designed for professional appliers, so it can be thinned to the optimum consistency to meet customer requirements, achieve the unsurpassed spreading rate and further improve the application properties.

So, when you're choosing the paint for your next job, ask three fundamental questions:

• - Has the product been tested in a 'real-life' environment, rather than in a laboratory?
• - How well does it cover?
• - How far will it go?

Remember, Dulux Trade Vinyl Matt is No.1 as tested by decorators, and is proven to cover better and go further for the professional!