Dulux Trade No.1 and that’s a FACT

Dulux Trade launched its new formulation 'core whites' range following extensive trials that prove, when it comes to coverage and long lasting finish, they are the best.

Dulux Trade Vinyl Matt, High Gloss and Undercoat, New Work Gloss and Undercoat and Satinwood have all been improved to ensure their best ever finish*.

Greater pigment content has been added to Dulux Trade Vinyl Matt so that it visibly covers better than ever. Tests carried out by an independent research company have proved that the new products cover better, delivering a noticeably more solid finish.

Dulux Trade High Gloss, Undercoat, Satinwood and New Work Gloss and Undercoat have also been improved. New resin technology means that the new formulation gloss will now stay whiter for longer. Yellowing testing carried out under controlled laboratory conditions has proved that the new formulation Dulux Trade gloss stays whiter for up to twice as long, extending maintenance cycles and improving client satisfaction rates.

Ian Bradshaw, Group Brand Manager for Dulux Trade, said: "A good quality paint offers the best value, as solid coverage can be achieved without extra coats and the end result will look better for longer. When it comes to quality, Dulux Trade remains No.1, and the facts back this up."

Applies to White, Pure Brilliant White and Magnolia (where applicable) only.

* Tests carried out by ICI Paints and with independent decorators clearly demonstrate improved performance/finish in comparison to previous formulation and other brands