Dulux Trade expands Ecosure range of trade paints to make it easy being green

Building upon the success of the Ecosure range, the experts at Dulux Trade have launched its ‘eco paint’ in an exciting new finish, Ecosure Quick Drying Eggshell, to offer appliers and specifiers a product that delivers the sustainability credentials of Ecosure and the performance benefits expected from Dulux Trade in an attractive mid-sheen product.

This new addition to the Ecosure range ensures that neither specifiers nor appliers need to compromise on performance, colour or finish choice when specifying more sustainable decorating products from Dulux Trade. Available from April 2009, in Pure Brilliant White and over 10,000 colours, Ecosure Quick Drying Eggshell boasts high opacity and great durability, which means that fewer coats are needed to achieve the desired colour density and maintenance cycles can be extended.

The sustainability credentials of Ecosure Quick Drying Eggshell were measured during development using the Environmental Impact Analyser, a cradle to factory gate analytical tool produced in conjunction with leading sustainability charity Forum for the Future. The results confirmed that Ecosure Quick Drying Eggshell contains low embodied carbon - 10 per cent less than standard water-based eggshell paints - and minimal Volatile Organic Compounds (VOC). Like the other products in the Ecosure range, this new addition is packaged in cans manufactured with a minimum of 25% recycled materials and builds upon the work Dulux Trade undertook with Forum for the Future during the groundbreaking development of Ecosure.

The latest addition to the Ecosure range represents a genuine ‘Step Towards Greener’ and reinforces the commitments made by Dulux Trade to increase sustainability whilst maintaining the highest standards of performance.