AkzoNobel is the world's largest global paints and coatings company and as such, colour is extremely important to us.
ICI Paints, in conjunction with the aesthetic centre of AkzoNobel, have once again brought together creative experts from around the world to produce a comprehensive, global trends package.
Colour Futures is the result of ongoing colour trend research, produced by colour consultants from around the globe, both internal and external to ICI Paints, part of AkzoNobel.
Colour use, as in fashion, is always changing and shifting; and it is good to understand the direction in which it is moving.