FAQs : Sustainability

Why use Titanium Dioxide instead of 'natural' alternatives?

The problem with Titanium Dioxide is that it requires a lot of energy to produce. We have not found any 'natural' alternatives that perform in an acceptable way in achieving good opacity. 'Natural' paints also use Titanium Dioxide because it is not yet replaceable without unacceptable reduction in opacity. At ICI we are working very hard to reduce the amount we use in our paints without compromising quality.